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Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.

It’s important to understand that a lot of your success with email marketing service depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

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If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates.

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface.

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.