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SEO is the process of optimizing a website for search engine recognition. By improving your website's visibility and ranking in search engine results pages (SERPs), you can increase traffic and email subscribers. Here are few steps to successful SEO marketing: 

1. Research your target audience. Know what keywords your target audience is searching for and focus your SEO efforts on these terms. For more information about Search Engine Optimization Services in Kitchener you can check online resources.

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2. Develop keyword-rich titles and descriptions for all of your content pieces. Use keyword density, keyword phrases, and synonyms to help boost your website's ranking.

3. Optimize your website for different search engines (Google, Yahoo!, Bing, etc.). Make sure your website looks and performs the same across all major search engines.

4. Monitor your website's traffic stats regularly to ensure that you're achieving the desired results. If you find that traffic is waning or if you notice any changes in your website's SERP rankings, make necessary adjustments to continue boosting your SEO efforts.

5. Continue to update and improve your SEO marketing strategy as new trends emerge in the online world. By staying current with the latest SEO techniques, you can ensure continued success in increasing traffic and email subscribers.

By following these steps and putting them into action you can surely increase traffic to your website.