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Many B2B marketing services are available. It is crucial to determine the best source of marketing support for your situation once you have made the decision to hire external support. This article will discuss the available options.

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10 B2B Marketing Strategies That Will Grow Your Business - Grow

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External support agencies must be considered if there is a shortage in the capabilities of the in-house staff. Before making any decisions, it is crucial to determine the exact nature of your problem and the possible solutions. 

The following categories generally encompass marketing support:

1. Service providers that specialize in a particular area (e.g. website designers, SEO experts, marketing strategists)

2. Coach

3. Mentor

4. Marketing agency outsourcing

5. Interim manager

Specialized B2B Marketing Service Providers:

Single service providers are a good option if the in-house marketing department is lacking in skills in one or more marketing tools. It is important to set aside the time necessary to manage the supplier, but it can be difficult to choose the right supplier. It is easy to buy a service that doesn't deliver the desired value if the in-house team lacks the necessary experience.

Mentoring for Business:

Mentors can offer specific guidance and expertise for an individual. A mentor is a person who can help improve the skills of one person in the marketing department. Mentors have a high level of expertise in a particular area and can only offer advice. 

Business coach:

A coach is someone who helps a group or individual achieve a goal. Although they don't have any business experience, coaches are skilled in coaching and teamwork. A mentor will help you understand the root cause of the problem and then assist you in solving it.